True Sounds
with TrueEQ
Analog Hearing Aids

Natural Sound with TrueEQ Hearing Aids:

Sound with Digital Hearing Aids:

Designed by Doctors

As a long-time ENT physician and surgeon, as well as a consultant to the hearing aid industry. I was dismayed to find out how many of the direct-to-consumer hearing aid companies were simply reselling cheap digital amplifiers from Chinese websites.

Rather than expanding consumer choice – viable alternatives like Analog hearing amplification had instead simply disappeared from the market.

From my experience, Analog Hearing Aids – the original hearing aid technology – have the potential to assist a great number of patients. However, this alternative has disappeared from the hearing aid market.

– Dr. Sreekant Cherukuri

Introducing TrueEQ

Years of research by our team of doctors and audiologists have resulted in the newest and ONLY analog hearing aid on the market today – the TrueEQ.

Experience the richness and NATURAL sounds of the real world via analog technology. Hear the sounds of life again as you remember them, but which seem to have been forgotten by the hearing aid industry.

We’re so confident that you will appreciate both the natural sounds and an almost invisible profile that we offer a 45-day money back guarantee with the TrueEQ

Your path to better, more natural hearing – not a digital reproduction – begins today with the TrueEQ.

Analog Hearing

How Do Analog Hearing Aids Work?

The TrueEQ is a premium FDA-Registered hearing aid, built on our exclusive ASL-1 amplifier circuit, delivering the true, crisp, clear sound that only Analog amplification can deliver.

The Analog Hearing Aid Company Advantage

Doctor Design

Doctor Design

Quality Components

Quality Components

Precision Manufacturing

Precision Manufacturing

Achieving the Best Fit

Achieving the Best Fit

Superior Service

Superior Service

The Latest in Hearing Aid Technology

At Analog Hearing Labs, we pride ourselves on being “The Analog Hearing Aid Company.”

What that means is a singular focus on bringing clean, clear, pure analog amplification back to the hearing aid industry.

Why was analog abandoned? It has to do with the fact digital amplification is simpler to manufacture and enables the use of cheaper components with decent results.

The Latest in Hearing Aid

What Our Clients are Saying About Us


Like he remembers My husband has been a music afficionado his whole life until he started to lose his hearing. The music from his prior digital aids just seemed a little off to him, but he says that the TrueEQ has made music sound more like he remembers again.

Audrey B


Noticing softer sounds Shortly after receiving my TrueEQ, I began to notice softer sounds again that I had forgotten. When I wear my TrueEQ, I can comfortably hear conversations, watch TV, and even run a fan or other appliances with the aid set to normal. I wasn't able to do that with my prior device. Thank you, and I will recommend it to others.

Rosemary H


Great for dexterity issues When I got my TrueEQ in the mail a couple weeks ago, I had a little trouble at first using the program switch and volume dial, as they were a little different from my prior aid. After some practice and experience using the TrueEQ, I've found that it's very easy to use, even for someone with some dexterity issues like myself. The AER tips have felt great in my ear as well as they stay in place and don't fall out easily like my old tips did.

Frank S


I'm sticking with TrueEQ I had previously bought a hearing aid that cost thousands and came with a lot of bells and whistles, as they say. But all those extras didn't help much as the aid frequently had problems and didn't feel comfortable in my ear when it was working ok. I tried the TrueEQ as an inexpensive backup, and I found it to be a great choice. It's been reliable for me and comfortable too. And I can't tell much difference in the sound compared to the expensive one. I'll be sticking with TrueEQ in the future.

Martin F

Frequently Asked Questions

What makes Analog Hearing Labs different from other hearing aids?

Virtually all hearing aid companies now provide only Digital technology in their hearing aids. While digital technology is helpful in many ways, it is not the right choice for everyone. So, if you bought a hearing aid from Company A and felt it didn’t sound right for you, odds are that you will have the same problem with Company B because all the companies use the same technology with its accompanying limitations.

At Analog Hearing Labs, our exclusive Analog hearing technology reproduces sounds more naturally and fully, giving you a better hearing experience. You will notice that voices, music, and other sounds will feel more natural and soothing instead of resembling a digital computer reproduction.

As the ONLY provider of Analog technology in the hearing aid industry today, we are proud to have brought CHOICE back into the marketplace. We invite you to give us a try and to be pleasantly surprised by the results.

Will the TrueEQ work for me?

The TrueEQ is designed by our doctors to assist with mild to moderately-severe hearing loss. It is also programmed to amplify primarily the frequencies of human speech.

By focusing on these areas – the type of loss and the sound frequencies – the TrueEQ should be able to assist approximately 95% of hearing aid users within 30 seconds of opening the box. So the TrueEq should work for you!

What do you mean by doctor and audiologist tested and designed?

At Analog Hearing Labs, we have a team of physicians and audiologists who have spent years working with patients with hearing loss. Frustrated by the lack of choice and alternatives in the hearing aid industry, they resolved to do something about it. They spent years designing and testing potential hearing aids until they created one which met both their rigorous professional standards and the needs of their patients. Using the highest quality materials, the result is the TrueEQ.

If you are looking for the highest quality hearing aid designed by doctors and surgeons, the TrueEQ is the best aid on the market now which fits those requirements. Give us a try today and see the results.

How do I purchase the TrueEQ?

Click here or on one of our “Buy Now” links on the website to be taken to our secure shopping cart and checkout pages.

We accept all major credit and debit cards (Visa, MasterCard, Discover, American Express) as well as debit / HSA cards with a Visa or MasterCard logo. We also accept Paypal (other payments too?)

Prefer to pay with a check or money order? No problem! Unlike so many other sites which make it impossible to pay via these methods, Analog Hearing Labs gladly accepts them. Click here (add link) to access our manual order form. Print it, fill it out, and mail the form and the check or money order to:

Analog Hearing Labs

6632 Telegraph Rd

Suite 120

Bloomfield Hills, MI 48301

Please make any check or money order payable to “AHA Technology, Inc.”.

NOTE: We cannot accept cash payments for security reasons.

How can I be sure that I will be satisfied with the TrueEQ?

Analog Hearing Labs stands behind the TrueEQ with a generous return and warranty policy.

With the TrueEQ, your satisfaction is guaranteed. The TrueEQ comes with a 45-day money-back guarantee, so if, for any reason during that time, you find that the TrueEQ is not working for you, please contact us with your return request. Our team will attempt to assist you with your issue, but if it still doesn’t work for you, we will be happy to process a refund for you.

Also, the TrueEQ comes with a one year standard warranty which covers all potential manufacturing defects or issues. If your aid experiences a problem like this, please contact our team right away, and we will replace your aid FREE.

We also have an extended warranty which goes beyond our standard warranty. It covers areas such as loss, theft, and water damage. Click here for an explanation of the benefits and differences of our extended versus our standard warranties.

You will be able to enjoy peace of mind with every purchase of the TrueEQ.

How quickly will I receive my TrueEQ?

We use USPS as our standard shipping partner, and all of our products ship via Ground Advantage mail (formerly First Class) from our warehouse in the Detroit metro area. Usual delivery times within the US are 3-7 business days.

If you reside in a US territory or APO address, a few more days may be required.

For faster delivery, we have partnered with FedEx for our 2-day Express or overnight Express for an additional charge. Usual delivery times are 1-2 business days.

Please note: if you reside in an APO or US territory, or only have a PO Box, our 2-day Express and overnight Express is not available.

For our Canadian and other international friends, we use FedEx as well. FedEx will deliver directly to your home – no handing off to your local post office! International shipping times can vary, but please allow anywhere from 7-14 business days for delivery.

We will email you a tracking number with each order once it ships so you will be able to track your order’s progress at or

Why do you recommend purchasing a pair of aids instead of just one?

We were born with two ears for a reason. Our brains process sound waves from both of our ears to improve sound clarity and to achieve a greater sound balance.

If you have hearing loss in both ears but are using only aid, this can lead to problems. Your brain will have to work overtime in order to process the two different incoming sound and clarity levels. This can make it more difficult to obtain a clear understanding of the sound signals your ears are receiving, and you may feel tired more rapidly as a result of the extra work your brain is performing on your behalf.

The bottom line is that you will be able to hear much better with two hearing aids, and your satisfaction with the devices will be much higher as well.

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